BRIEF:
An innovative new art company required an identity complete with stationery and printed literature for their launch.

SOLUTION:
I created an eye-catching brand for artysmart by coupling a number of concentric circles to form the graphic element of the identity which draws your eye into the centre with use of a sans serif typeface in black to give balance to the overall brand. The circles graphic represents the spectrum of colours that are registered within the eye when we view something bold and inspiring. The result is a strong, graphic visual presence which allows artysmart to stand out from the crowd.